Wouldn't it be great if you were able to tailor in-store content to suit your consumer directly, based on their age, gender and even their mood?
What if you could also measure the demographics of your customers when they enter your store?
Well, you're going to love this.
Yeahpoint's audience measurement solution makes this all possible and is able to integrate with any other Yeahpoint solution or application to provide real, targeted content for consumers.
Using the latest in facial recognition technology, Yeahpoint's audience measurement application uses a camera to collect data on passers-by. Through facial metrics, the device can determine age, gender and whether a customer is happy, sad, angry or surprised- opening up a wealth of opportunity for targeted advertising and up-selling.
The device doesn't record footage, only data, so privacy is no concern and it provides data in real time, with in-store billboards able to change instantly dependent on the types of people present in-store.
With a simple interface that is easy to modify, brands can now create new opportunities and generate sales, with targeted advertising designed to resonate directly with the consumer.